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Overview
In a period of financial unrest, Sorouh needed to present their 2008 operational review and accounts in a way which gave much needed confidence to existing and potential new investors.
Solution
A series of photographs of all Sorouh’s major projects were commissioned and directed to show that despite the economic climate, Sorouh were still building and delivering units.
The overall design was presented in a slightly more somber style than previous years and small ‘bites’ of key information were highlighted so that the report could be easily skim-read and digested.
The report was printed on recycled papers for the first time in Sorouh’s history and presented in paper, rather than plastic, envelopes to highlight their commitment
to the environment.
© James Mattison 2010