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09 Sep 2009

MENA Energy corporate identity

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Overview

Corporate identity and initial-stage supporting collateral for a business specialising in the brokerage, supply and delivery of oil and natural gases with a view to expand into other energy sources at some stage in the future.


Solution

After a thorough examination of the business’s competition and market peers a dual language corporate identity began to develop which suited the level at which MENA Energy operated.

Based on the font Quadraat Sans, the English typography led the identity with custom Arabic type created to match.

Subtle but strong, the identity was applied across collateral with modern photography and a restrained colour scheme to heighten the overall visual impact.


 

© James Mattison 2010