Graphic Design Portfolio

Overview

Al Maabar are a international representative company for the six major Abu Dhabi real estate investment companies; Aldar, Mubadala, Sorouh, Al Qudra, Reem Investments and Reem International.

They market the real estate expertise of these six companies to governments and private investors all over the world.

Based on an existing identity, Al Maabar needed new corporate collateral to showcase their services.

Solution

Two versions of a company brochure were created. One with a unique roll fold design which allowed the company information and current projects to appear separately, was printed on uncoated stock.

A second VIP version was section sewn and case-bound with a unique debossed metallic effect cover and spot UV varnish throughout the inner pages.

Both publications used a clean minimal grid with high-quality imagery and refined typography as a method to highlight the top-end service provided.

In addition, a website template was developed which followed the format and construction of the brochure.