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Mathaf: Arab Museum of Modern Art

11 Apr 2011

Since I’m currently living in Qatar, I was interested to read this critique of Wolff Olins branding for the recently opened Arab Museum of Modern Art in Doha on Under Consideration’s ‘Brand New’ channel


Mathaf: Arab Museum of Modern Art, Doha, Qatar
Mathaf: Arab Museum of Modern Art, Doha, Qatar
Mathaf: Arab Museum of Modern Art, Doha, Qatar

Its (Mathaf’s) identity is almost wholly expressed through typography, and attention has clearly been lavished in this area. As someone with little to no expertise in Arabic typography, I’ll refrain from making too many comments on that aspect, other than to say this is probably one of the more pleasing English / Arabic double version logo I have seen to date.

Read the entire review here

Via Brand New



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About the author

James Mattison is a British senior graphic designer based in Dubai, United Arab Emirates (UAE) with a special interest in all things nicely put together.